Steve Keifer is the vice president of marketing for LeaseAccelerator. Steve has responsibility for building awareness for the new Enterprise Lease Accounting software category as well as generating demand to enable the company’s growth strategy. Steve has over 15 years of experience leading marketing, business development, and product management functions for SaaS and cloud organizations.
Prior to LeaseAccelerator, Steve was the vice president of marketing for GXS, a $500M provider of cloud solutions for the supply chain and financial markets. For 10 years, Steve led efforts to target IT, procurement, accounting, treasury, and supply chain professionals with SaaS offerings ranging from procure-to-pay and electronic invoicing to cash management and international logistics.
Earlier in his career, Steve led Product Management for Digex, a web hosting provider for many of the world’s leading electronic commerce sites and consumer brands. In the pre-cloud era, Steve was among the first to work on subscription licensing programs, multi-tenant hosting services, and application service provider models.
Steve began his career at Andersen Consulting (now Accenture) leading software design and development teams on projects at various telecommunications providers. Steve has an engineering degree from the University of Virginia.
An expert in electronic commerce and business networks, Steve is the author of several blogs and publications including his book Herding Geese – The Story of the Information Supply Chain. You can follow Steve on Twitter @HerdingGeese.